Multiple Choice
Before purchasing his son's shoes, Lamar evaluated the following stores: Boot World, Terence's Shoe Palace, Imperial Collection, Royal Shoe Store, and Leather World. Which is the term used to describe these stores that are being evaluated by Lamar?
A) Target market
B) Retail market segment
C) Consideration set
D) Attributes
E) Reference group
Correct Answer:
Verified
Correct Answer:
Verified
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