Ashley's Is a Clothing Retailer

Multiple Choice

Ashley's is a clothing retailer. It recently launched a new range of cotton and linen clothing aimed at women in Middle Eastern countries. Light fabrics are preferred in these countries due to the hot climate. The segmentation approach used by Ashley's is

A) lifestyle segmentation.
B) geographic segmentation.
C) demographic segmentation.
D) psychographic segmentation.
E) geodemographic segmentation.