Even Though Miller Loves Bacon, He Is Worried About His

Multiple Choice

Even though Miller loves bacon, he is worried about his cholesterol. He is concerned that eating bacon may impact his cholesterol levels. Before deciding to buy the low-fat Oscar-Meyer Bacon, he read the label information on all the various brands of bacon in the meat counter. Therefore, Miller is engaged in ________, a purchase decision process.

A) complex decision making
B) extended problem solving
C) habitual decision making
D) limited problem solving
E) composite segmentation