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The Imminent Approach of Halloween Pushes Millions of Homeowners to Go

Question 121

Multiple Choice

The imminent approach of Halloween pushes millions of homeowners to go out and purchase candy corn.Halloween stimulates a ______________ which is part of the buying process.


A) choice of alternatives
B) need recognition
C) information search
D) post-purchase satisfaction
E) evaluation of consideration sets

Correct Answer:

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