The Multi-Attribute Attitude Model Is Designed To

Multiple Choice

The multi-attribute attitude model is designed to:

A) predict how a customer will evaluate a store based upon its attributes and how important these attributes are to the customer.
B) forecast inventory needs based on a multiple regression model.
C) segment the target market by examining customers' attributes and determine the store's or product's position in the market.
D) modify preexisting attitudes by providing customers with a list of benefits (attributes) for shopping at a particular store or buying a particular product.
E) shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market.