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If You Were to Ask Roland to Recommend a Restaurant

Question 1

Multiple Choice

If you were to ask Roland to recommend a restaurant in Charleston,South Carolina,he would tell you to go to Vendue Range,The French Quarter or California Dreaming.There are obviously many restaurants in Charleston,but these are in Roland's:


A) Segmented market
B) Retail market segment
C) Targeted market
D) Consideration set
E) Consumer attitudinal set

Correct Answer:

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