After Making Sure That Its Store Is in the Consumer's

Multiple Choice

After making sure that its store is in the consumer's consideration set,Tires Plus,a store that specializes in auto maintenance and tires can _____ to increase the chances that the consumer will select its store for a visit.

A) offer free fluid checks with each oil change as a new benefit
B) focus its resources by limiting itself to one advertising medium
C) use a vertical marketing system
D) implement a price skimming strategy