Multiple Choice
The Mattress Firm sells mattresses,pillows,sound machines,and other items that enhance sleep.The store is popular because many people do not enjoy a full night's sleep,and the Mattress Firm offers products that promise comfortable sleep.The Mattress Firm therefore uses _____ segmentation.
A) benefit
B) demographic
C) geographic
D) lifestyle
E) usage
Correct Answer:
Verified
Correct Answer:
Verified
Q71: Catherine's retail stores have merchandise assortments for
Q72: A reference group is one or more
Q73: Gabriella searched for copper wire to make
Q74: Beall's operates department stores all over Florida.After
Q75: After enjoying 17 years with her Chevy
Q77: Hot Topics is a specialty retailer with
Q79: Impulse buying is associated with which type
Q80: There are certain criteria that a retail
Q81: Which of the following segmentation methods would
Q86: Why is it important for retailers to