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    Retail Management
  4. Exam
    Exam 4: Customer Buying Behavior
  5. Question
    Which of the Following Segmentation Methods Would Be Most Appropriate
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Which of the Following Segmentation Methods Would Be Most Appropriate

Question 12

Question 12

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling beach apparel?


A) Geographic
B) Buying situation
C) Demographic
D) Benefit
E) Personality

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