In Order to Develop a Multi-Attribute Attitude Model of Its

Multiple Choice

In order to develop a multi-attribute attitude model of its customers,a retailer should gather information about all of these BUT:

A) the alternative stores the customers consider.
B) the benefits customers consider when making their store choices.
C) the importance weights customers attach to the features they consider when choosing a store.
D) customers' belief ratings of each store's performance on the characteristics when selecting a store.
E) the customer's age,education and income levels.