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    Retailing Management Study Set 1
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    Exam 15: Retail Communication Mix
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    In New Media,_____ Refer to the Number of Times an Ad
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In New Media,_____ Refer to the Number of Times an Ad

Question 63

Question 63

Multiple Choice

In new media,_____ refer to the number of times an ad appears in front of the user.


A) impressions
B) view rates
C) air rates
D) true views
E) expressions

Correct Answer:

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