Question 1

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Accepted Answer

A) True 
 B)False  False

Question 2

William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.He finds a signage stating a half-price sale.This signage is an example of a _____.

Accepted Answer

A)   promotional signage
B)   category signage
C)   locational signage
D)   point-of-sale signage
E)   lifestyle signage D

Question 3

What is the advantage of the free-form layout to the consumer?

Accepted Answer

A)   Customers are exposed to a large quantity of merchandise.
B)   Customers are can easily find merchandise in the store with this type of layout.
C)   Customers feel they are in an intimate and relaxed environment and are more likely to buy.
D)   The layout guides the customer through the store.
E)   Customers can purchase merchandise at a lower price in this type of layout. C

Question 4

Apparel retailers mostly utilize gondola fixtures.

Accepted Answer

A) True 
 B)False

Question 5

Dana is planning on renovating her kitchen.When she went into a home improvement store,she admired the various model kitchens the store had set up.Each kitchen used a different style and color scheme and allowed Dana to consider the possible themes she could use.Which merchandise presentation technique is the store utilizing?

Accepted Answer

A)   Store-oriented presentation
B)   Vertical merchandising
C)   Idea-oriented presentation
D)   Tonnage merchandizing
E)   Item and size presentation

Question 6

Which of the following best describes the free-form layout?

Accepted Answer

A)   It is very cost-efficient.
B)   It uses repetitive,symmetrical patterns.
C)   It enhances the utility of a store's selling space by its tight arrangements.
D)   It is the least aesthetically pleasing of all the store layouts.
E)   It is an aesthetically pleasing design and displays limited merchandise.

Question 7

A retailer considering LED lighting versus florescent lighting,solar power versus standard electricity,and local grasses versus typical grasses for landscaping would mostly be considering _____ as the objective for store design.

Accepted Answer

A)   legal requirements
B)   retail strategy
C)   controlling costs
D)   flexibility
E)   buying behavior

Question 8

What are the advantages and disadvantages of a grid layout?

Accepted Answer

The answer of What are the advantages and disadvantages of...

Question 9

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Accepted Answer

A)   The methods used to introduce scent into a store are relatively expensive.
B)   Scents can improve customers' subjective shopping experience.
C)   The age of the target market does not affect the way scents are received and decoded.
D)   There are no ethnic differences in the way scents are received and decoded.

Question 10

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

Accepted Answer

A) True 
 B)False

Question 11

As Garry was waiting to pay for a bottle of aspirin at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Garry made his TV Guide and Snickers selections is called a(n)_____.

Accepted Answer

A)   end cap
B)   cash wrap
C)   gondola display
D)   promotional area
E)   freestanding fixture

Question 12

Grid store layouts:

Accepted Answer

A)   encourage impulse purchasing.
B)   are cost-efficient.
C)   are also called loop layouts.
D)   are one of the most aesthetically pleasing designs.
E)   are used by specialty stores.

Question 13

Which of the following does NOT describes appropriate space management?

Accepted Answer

A)   Merchandise categories with high GMROI merit more space than merchandise categories with lower GMROI do.
B)   Less space is allocated to fast selling merchandise to allow more shelf space to encourage sales of slower moving items.
C)   A retailer over allocates space to categories purchased by their platinum customers,the customers with the highest lifetime value.
D)   A retailer over allocates space to some low productivity categories such as milk because an extensive assortment in these categories attracts customers to the store and positively affects the sales of categories with higher GMROIs.
E)   High turnover items need to be restocked more frequently to avoid stockouts.

Question 14

Which of the following store designs contains parallel aisles with merchandise on shelves on both sides of the aisles?

Accepted Answer

A)   Boutique layout
B)   Free-form layout
C)   Loop
D)   Racetrack
E)   Grid layout

Question 15

Which of the following statements does NOT describes the features of a grid layout?

Accepted Answer

A)   It provides a visually exciting design.
B)   It is well suited for shopping trips in which customers need to move throughout the entire store and quickly locate products they want to buy.
C)   It is well suited for grocery retailers.
D)   It is cost efficient.
E)   It efficiently utilizes vertical space.

Question 16

Tonnage merchandising is a display technique in which large quantities of merchandise are displayed together.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements on the location of departments within retail department and discount stores is TRUE?

Accepted Answer

A)   Most customers are drawn into the center of a store by the use of a free-form design.
B)   In a multilevel store,a space's value increases the farther it is from the entry-level floor.
C)   Impulse products are mostly located at the back of the store.
D)   Because many customers turn left when entering a store,the left side is especially desirable floor space.
E)   The best locations on any floor are those that are closest to the store's entrances,main aisles,escalators,and elevators.

Question 18

The Americans with Disabilities Act:

Accepted Answer

A)   states that stores built before 1990 must be fully accessible for the disabled.
B)   states that it is illegal to discriminate in hiring and termination decisions concerning people between the ages of 40 and 70.
C)   prohibits unequal pay for men and women who perform equal work or work of comparable worth.
D)   protects people with disabilities from discrimination in employment,transportation,public accommodations,telecommunications,and the activities of government.

Question 19

Willa is the manager of a pet store and wants to display an advertisement for dog food on sale in the store window.What type of signage should she use?

Accepted Answer

A)   Promotional signage
B)   Category signage
C)   Locational signage
D)   Point-of-sale signage
E)   Lifestyle signage

Question 20

When Raisa walked into the local convenience store,she saw it had parallel aisles with shelves on either side.Immediately,she knew the retailer had used a _____ as a design for its store.

Accepted Answer

A)   racetrack layout
B)   grid layout
C)   loop
D)   free-form layout
E)   boutique layout

Exam 17: Store Layout, Design, and Visual Merchandising

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.He finds a signage stating a half-price sale.This signage is an example of a _____.

What is the advantage of the free-form layout to the consumer?

Apparel retailers mostly utilize gondola fixtures.

Which of the following best describes the free-form layout?

A retailer considering LED lighting versus florescent lighting,solar power versus standard electricity,and local grasses versus typical grasses for landscaping would mostly be considering _____ as the objective for store design.

What are the advantages and disadvantages of a grid layout?

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

As Garry was waiting to pay for a bottle of aspirin at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Garry made his TV Guide and Snickers selections is called a(n) _____.

Grid store layouts:

Which of the following does NOT describes appropriate space management?

Which of the following store designs contains parallel aisles with merchandise on shelves on both sides of the aisles?

Which of the following statements does NOT describes the features of a grid layout?

Tonnage merchandising is a display technique in which large quantities of merchandise are displayed together.

Which of the following statements on the location of departments within retail department and discount stores is TRUE?

The Americans with Disabilities Act:

Willa is the manager of a pet store and wants to display an advertisement for dog food on sale in the store window.What type of signage should she use?

When Raisa walked into the local convenience store,she saw it had parallel aisles with shelves on either side.Immediately,she knew the retailer had used a _____ as a design for its store.