True/False
Atmospherics refers to the design of an environment via visual communications, lighting, colors, music, and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q37: What are the objectives that must be
Q38: Donna entered Bob's department store and went
Q39: The primary objective of a store design
Q40: What is the advantage of the free-form
Q41: By using _, stores can effectively organize
Q43: How does smell impact customers' mood and
Q44: Explain the concept of vertical merchandising.
Q45: Apparel retailers mostly utilize gondola fixtures.
Q46: In which of the following stores would
Q47: The free-form layout is also known as