Question 1

By using ________, stores can effectively organize merchandise to follow the eye's natural movement.

Accepted Answer

A)  vertical merchandising 
B)  diagonal organization 
C)  purchase visibility 
D)  rounder displays 
E)  a page format

Question 2

Atmospherics refers to the design of an environment via visual communications, lighting, colors, music, and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

Accepted Answer

A) True 
 B)False

Question 3

How does smell impact customers' mood and emotions?

Accepted Answer

The answer of How does smell impact customers' mood and...

Question 4

Explain the concept of vertical merchandising.

Accepted Answer

The answer of Explain the concept of vertical merchandising....

Question 5

Apparel retailers mostly utilize gondola fixtures.

Accepted Answer

A) True 
 B)False

Question 6

In which of the following stores would you be most likely to encounter a straight rack?

Accepted Answer

A)  Fresh Ones, a florist 
B)  Ted's department store 
C)  Dream Toys 
D)  Dailies supermarkets 
E)  Jenny's Hair Salon

Question 7

The free-form layout is also known as the

Accepted Answer

A)  specialty layout. 
B)  boutique layout. 
C)  freedom layout. 
D)  loop layout. 
E)  format layout.

Question 8

Which of the following best describes the free-form layout?

Accepted Answer

A)  It is very cost-efficient. 
B)  It uses repetitive, symmetrical patterns. 
C)  It enhances the utility of a store's selling space by its tight arrangements. 
D)  It is the least aesthetically pleasing of all the store layouts. 
E)  It is an aesthetically pleasing design and displays limited merchandise.

Question 9

In Sid's Surf Shop, there is a 10-foot-long surf board on legs with swimwear on it near the entrance to the department where surfing merchandise is sold. The surfboard attracts many customers into that department. This is an example of a(n)

Accepted Answer

A)  bulk fixture. 
B)  gondola display. 
C)  freestanding display. 
D)  cash wrap. 
E)  end cap.

Question 10

How is an end cap an effective display?

Accepted Answer

The answer of How is an end cap an effective...

Question 11

In which of the following stores would you be most likely to encounter a rounder as a common fixture?

Accepted Answer

A)  Penny's, an off-price clothing retailer 
B)  Sherlock, a store for mystery-book lovers 
C)  The Beer House, a store that sells everything you need to brew your own beer 
D)  Simon's drugstores 
E)  Rose Antique Mall

Question 12

Which of the following statements about a grid store layout is not True?

Accepted Answer

A)  The amount of merchandise on the floor with a grid layout can be significantly greater than with other types of layouts. 
B)  The grid layout is suitable for customers with hedonic needs. 
C)  There is little wasted space with a grid layout. 
D)  The grid layout is very cost-efficient. 
E)  The grid layout satisfies utilitarian needs of customers.

Question 13

Which of the following statements about the use of scent to change or augment the atmospherics in a store is True?

Accepted Answer

A)  The methods used to introduce scent into a store are relatively expensive. 
B)  Scents can improve customers' subjective shopping experience. 
C)  The age of the target market does not affect the way scents are received and decoded. 
D)  There are no ethnic differences in the way scents are received and decoded. 
E)  Scents can make customers think they spent a longer time in a store.

Question 14

When Joe visited Decors, he was surprised to see tea cups displayed up a wall almost to the ceiling. The wall is an example of a

Accepted Answer

A)  feature area. 
B)  digital signage. 
C)  planogram. 
D)  bulk fixture. 
E)  point-of-purchase.

Question 15

A(n) ________ has two crossbars that sit perpendicularly on a pedestal.

Accepted Answer

A)  end cap 
B)  rounder 
C)  straight rack 
D)  feature fixture 
E)  gondola

Question 16

Which colors would be best suited to produce emotional, vibrant, hot, and active responses from customers?

Accepted Answer

A)  Blue and green tones 
B)  All the colors of the rainbow 
C)  White, eggshell, ecru, and other white hues 
D)  Red, gold, and yellow tones 
E)  Pink, red, and magenta tones

Question 17

The ________ is the phenomenon that occurs when a store is extremely cramped.

Accepted Answer

A)  closing time effect 
B)  bystander effect 
C)  butt-brush effect 
D)  boomerang effect 
E)  conspicuous consumption effect

Question 18

Digital signage is visual content that is displayed on a monitor delivering video clips or price of merchandise. Which of the following is not a benefit of digital signage?

Accepted Answer

A)  The enhancement of the store environment 
B)  The displays of complex graphics and videos 
C)  The atmosphere it provides 
D)  The time to message hurdle 
E)  The cost of the display and devices

Question 19

What are the basic shopping goals of a customer that depend on a store's environment?

Accepted Answer

A)  Task completion and recreation 
B)  Sale shopping and bargain hunting 
C)  Customer satisfaction and customer service 
D)  Bulk purchasing and bulk breaking 
E)  Entertainment and exercise

Question 20

When Lena went to buy walking shorts, she first noticed the store had three racks of shorts. Then, she noticed all the shorts on one rack were $14.99, all the shorts on the second rack were priced at $19.99, and all the shorts on the third rack were priced at $24.99. What type of merchandise presentation did Lena see?

Accepted Answer

A)  Price lining 
B)  Idea-oriented presentation 
C)  Tonnage merchandising 
D)  Frontal presentation 
E)  Gondola presentation

Exam 16: Store Layout, Design, and Visual Merchandising