Multiple Choice
What is the primary objective of CRM process?
A) To develop a base of loyal customers who patronize the retailer frequently
B) To satisfy customers by providing discounts and special offers
C) To increase the foot-traffic into retail stores
D) To offer the best prices possible to their target customer
E) To attract customers away from competitors
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Which of the following statements does not
Q2: Which of the following approaches toward retaining
Q3: CRM programs directed toward customers in the
Q5: Which of the following statements is True
Q6: A specific type of data analysis that
Q7: Based on the following customer purchase data,
Q8: A business philosophy and set of strategies,
Q9: Millhouse loves books and often shops at
Q10: Wilbur uses a Books-A-Million customer card, Kash-N-Karry
Q11: At La Rue Fashions, there is a