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Which of the Following Statements Is True of Customer Loyalty

Question 21

Multiple Choice

Which of the following statements is True of customer loyalty?


A) It refers to customers making repeat visits to a retailer and being satisfied with their experiences.
B) It occurs when customers purchase merchandise and services from a retailer because of its convenient location.
C) It is an emotional connection between a retailer and a customer.
D) It is the state of accumulated transactions that customers build through repeat purchases responding to various promotions.
E) It is the sole result of superior customer service.

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