Which of the Following Statements Does Not Describe the Customer

Multiple Choice

Which of the following statements does not describe the customer relationship management process that retailers implement?

A) The process begins with the collection and analysis of data about a retailer's customers and the identification of its best customers.
B) CRM is an iterative process that turns customer data into customer loyalty and repeat-purchase behavior.
C) Retailers concentrate on providing more value to their best customers using targeted promotions.
D) Loyal customers share a personal bond with retailers.
E) All of these statements describe customer relationship management.