Which of the Following Statements Is Not True of Frequent-Shopper

Multiple Choice

Which of the following statements is not True of frequent-shopper programs?

A) Frequent-shopper programs are programs that identify and provide rewards to customers who patronize a retailer.
B) Frequent-shopper programs are also commonly called loyalty programs.
C) Frequent-shopper cards are issued on the basis of market basket analysis.
D) Frequent-shopper programs include a private-label credit card offered by a retailer.
E) Frequent-shopper programs can provide customer information automatically to the retailer when customers have their program card scanned at the time of transaction.