Multiple Choice
Which of the following statements is True of the gold segment members in the customer pyramid?
A) Price plays a greater role in their decision-making process.
B) The gold segment members place more value on customer service.
C) Their spending levels and profitability do not warrant special treatment.
D) They demand a lot of attention but buy very little from retailers.
E) This segment is composed of the customers with the top 25 percent CLVs.
Correct Answer:
Verified
Correct Answer:
Verified
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