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After Dottie's Gifts and Cards Surveyed Its Customers, It Discovered

Question 45

Multiple Choice

After Dottie's Gifts and Cards surveyed its customers, it discovered that its customers preferred the company's competition more than 75 percent of the time. The most frequently cited reason was customer service. During which stage of Lewin's change model should Dottie provide her employees with this information about the problems with customer service?


A) stabilizing
B) continuous improvement
C) unfreezing
D) changing
E) refreezing

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