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    Essentials of Health Care Marketing
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    Exam 6: Market Segmentation
  5. Question
    Grouping People Together by a Set of Events That Have
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Grouping People Together by a Set of Events That Have

Question 18

Question 18

Multiple Choice

Grouping people together by a set of events that have shaped their values is referred to as:


A) benefit segmentation.
B) usage segmentation.
C) value segmentation.
D) cohort segmentation.

Correct Answer:

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