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  2. Topic
    Nursing
  3. Study Set
    Essentials of Health Care Marketing
  4. Exam
    Exam 6: Market Segmentation
  5. Question
    Unlike Consumers, Companies Cannot Be Segmented on Usage Factors to Determine
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Unlike Consumers, Companies Cannot Be Segmented on Usage Factors to Determine

Question 23

Question 23

True/False

Unlike consumers, companies cannot be segmented on usage factors to determine heavy half customers.

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