Multiple Choice
Spurious loyalty is best viewed as a:
A) customer who buys a product when his favorite brand is not available.
B) customer buying a product because of convenience or familiarity.
C) random purchase by a customer of a product.
D trial purchase of a product that may lead to loyalty if it meets expectations.
Correct Answer:
Verified
Correct Answer:
Verified
Q42: Interpersonal dimensions of the complaint between the
Q43: "Moments of truth" are:<br>A) points when the
Q44: It is most difficult to recover a
Q45: If the first encounter with an organization
Q46: The loyalty of customers who have a
Q47: Loyalty rather than satisfaction is the key
Q48: The two key components of loyalty are
Q50: Having each service provider at each level
Q51: Effective recovery has been found to enhance:<br>A)
Q52: Actions an individual must take to achieve