Question 1

Domain conflict is when two parties have a different understanding of the goals and objectives to be accomplished.

Accepted Answer

A) True 
 B)False  False

Question 2

The fewer the number of products or brands, the greater the likelihood the wholesaler is the channel commander.

Accepted Answer

A) True 
 B)False  False

Question 3

Reintermediation in the healthcare channel would be represented by a company such as Zocdoc.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following has been a major contributing factor to the growing bad debt issue among U.S. hospitals over the past 20 years?

Accepted Answer

A)   The large income disparity in the United States
B)   The increasing number of consumers with high-deductible health plans
C)   The growing attitude that people are not required to pay their bills
D)   The rising cost of uninsured individuals

Question 5

Integrated delivery systems in which care is coordinated and delivered at the appropriate level of intensity might be considered a vertical marketing system.

Accepted Answer

A) True 
 B)False

Question 6

Much progress has been made in health care in terms of transparency, which is a sign that it is emerging as a true retail market.

Accepted Answer

A) True 
 B)False

Question 7

The Hospital for Special Surgery in New York City is well known for orthopedic care. It has a couple of locations in New York and in Florida. This level of distribution intensity would be considered exclusive.

Accepted Answer

A) True 
 B)False

Question 8

The manufacturer of a large number of generic products is often the channel commander.

Accepted Answer

A) True 
 B)False

Question 9

An anesthesiology group is under contract to staff a hospital's anesthesiology service. It believes it can provide coverage by having a provider to the operating room for an emergency surgery within 15 minutes. The hospital wants a 5- to 10-minute standard for the anesthesiologist to be present. This difference in understanding responsibilities represents what type of conflict?

Accepted Answer

A)   Vertical
B)   Goal
C)   Domain
D)   Perception

Question 10

Form utility is actually changing the product or altering its form to better fit the needs of the customer.

Accepted Answer

A) True 
 B)False

Question 11

Urgent care centers operated at airports but staffed and managed by nearby university academic centers are an example of franchised vertical marketing systems.

Accepted Answer

A) True 
 B)False

Question 12

Manufacturers tend to be channel commanders when:

Accepted Answer

A)   the price of their products is high.
B)   the cost of carrying inventory for suppliers is high.
C)   delivery costs tend to be high.
D)   the brand names are well known.

Question 13

An administered vertical marketing system is when channel partners coordinate programs for the distribution of a product or service but there is not common ownership.

Accepted Answer

A) True 
 B)False

Question 14

Channel conflict can be:

Accepted Answer

A)   vertical or horizontal.
B)   direct or indirect.
C)   simple or complex.
D)   determinant or indeterminate.

Question 15

To accept risk-sharing contracts, it is important for health systems to assure clinical standardization as a necessary strategy.

Accepted Answer

A) True 
 B)False

Question 16

Administered vertical marketing systems occur when one member of the channel:

Accepted Answer

A)   is more powerful than the others.
B)   has to coordinate the flow of multiple products or services.
C)   has been involved in the coordination of both revenue and information systems for multiple channel members.
D)   All of these are correct.

Question 17

When there are a large number of suppliers and a large number of entities who distribute the product to the end user, the channel commander tends to be:

Accepted Answer

A)   the manufacturer.
B)   the wholesaler.
C)   the consumer.
D)   None of these is correct.

Question 18

Channel conflict can be indirect or direct.

Accepted Answer

A) True 
 B)False

Question 19

Horizontal conflict occurs when there is conflict between two members of the channel at the same level.

Accepted Answer

A) True 
 B)False

Question 20

Parents using a CellScope app and otoscope attachment demonstrate the principal of the wheel of retailing.

Accepted Answer

A) True 
 B)False

Exam 11: Distribution

Domain conflict is when two parties have a different understanding of the goals and objectives to be accomplished.

The fewer the number of products or brands, the greater the likelihood the wholesaler is the channel commander.

Reintermediation in the healthcare channel would be represented by a company such as Zocdoc.

Which of the following has been a major contributing factor to the growing bad debt issue among U.S. hospitals over the past 20 years?

Integrated delivery systems in which care is coordinated and delivered at the appropriate level of intensity might be considered a vertical marketing system.

Much progress has been made in health care in terms of transparency, which is a sign that it is emerging as a true retail market.

The Hospital for Special Surgery in New York City is well known for orthopedic care. It has a couple of locations in New York and in Florida. This level of distribution intensity would be considered exclusive.

The manufacturer of a large number of generic products is often the channel commander.

Form utility is actually changing the product or altering its form to better fit the needs of the customer.

Urgent care centers operated at airports but staffed and managed by nearby university academic centers are an example of franchised vertical marketing systems.

Manufacturers tend to be channel commanders when:

An administered vertical marketing system is when channel partners coordinate programs for the distribution of a product or service but there is not common ownership.

Channel conflict can be:

To accept risk-sharing contracts, it is important for health systems to assure clinical standardization as a necessary strategy.

Administered vertical marketing systems occur when one member of the channel:

When there are a large number of suppliers and a large number of entities who distribute the product to the end user, the channel commander tends to be:

Channel conflict can be indirect or direct.

Horizontal conflict occurs when there is conflict between two members of the channel at the same level.

Parents using a CellScope app and otoscope attachment demonstrate the principal of the wheel of retailing.