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    Essentials of Health Care Marketing
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    Exam 4: Buyer Behavior
  5. Question
    Because of _______, Consumers Are Exposed to a Large Number
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Because of _______, Consumers Are Exposed to a Large Number

Question 74

Question 74

Multiple Choice

Because of _______, consumers are exposed to a large number of messages but do not attend to all of them.


A) selective memory
B) selective retention
C) selective perception
D) selective exposure

Correct Answer:

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