Multiple Choice
What does the accounting rate of return measure?
A) The total profits expected from the project, expressed as a percentage of the average annual investment in the project.
B) The total profits expected from the project, expressed as a percentage of the initial outlay.
C) The average annual expected profit expressed as a percentage of the average funds invested in it.
D) The average annual expected profit expressed as a percentage of the initial outlay.
Correct Answer:

Verified
Correct Answer:
Verified
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