As a Marketing Intern in an Automotive Company, Your Boss

Multiple Choice

As a marketing intern in an automotive company, your boss asks you to write a report on the automotive industry market size. Your co-worker recommends that before you write the report, you identify your primary audience. What does your co-worker mean by "primary audience"?

A) The audience that is affected by your report but does not directly act on it
B) The audience that will directly act on your report
C) Anyone who has a vested interest in your report
D) Junior people in the organization