Question 1

Which of the following sentences uses active voice?

Accepted Answer

A)  $500 was received by Saskatchewan SPCA 
B)  Saskatchewan SPCA received $500 in donations 
C)  $500 was raised by Saskatchewan SPCA 
D)  $500 was donated to Saskatchewan SPCA

Question 2

Memos and letters do not have to have subject lines.

Accepted Answer

A) True 
 B)False

Question 3

What should you do when writing routine messages?

Accepted Answer

A)  Assume your readers will reject the message 
B)  Tactfully convince your audience with your controversial topic 
C)  Use an indirect approach 
D)  Use a direct approach

Question 4

Your marketing professor asks you to draw a chart representing Maple Leaf's market share figures in North America. What is the benefit of presenting this information in a chart?

Accepted Answer

A)  To avoid getting into details 
B)  To not waste time writing out the details 
C)  To help visualize the data and illustrate what the market share figures mean to the company and the industry 
D)  To avoid writing a conclusion

Question 5

In what ways does the standard format of a memo attend to its audience's needs?

Accepted Answer

The answer of In what ways does the standard format...

Question 6

Which of the following is not an example of a routine informational message?

Accepted Answer

A)  An acceptance message 
B)  A positive answer to a request 
C)  A positive or neutral announcement 
D)  A sales pitch

Question 7

Your friend, Sasha, a Vertical Marketing intern at Facebook, has conducted research on the most popular social media platforms. Knowing that you are taking a Business Communications class, she asks for your help in presenting her findings to her direct manager. Drawing on material from the textbook, what advice would you give her?

Accepted Answer

The answer of Your friend, Sasha, a Vertical Marketing intern...

Question 8

What can you expect of your audience when writing a direct message?

Accepted Answer

A)  To receive the message with a grain of salt 
B)  To find the message controversial 
C)  To be positive or neutral about the content of the message 
D)  To be hostile or resistant to the message

Question 9

Which of the following is true about a memo?

Accepted Answer

A)  It is an advertisement tool. 
B)  It is an internal document used to communicate with people within your organization 
C)  It is an external document used to communicate with people outside your organization. 
D)  It is a versatile format that can be used for both external and internal communications.

Question 10

Which sentence pattern does the following sentence fall into? While the students took notes, the professor continued to lecture.

Accepted Answer

A)  Pattern 1 (simple) 
B)  Pattern 2 (compound) 
C)  Pattern 3 (complex) 
D)  Pattern 4 (compound-complex)

Question 11

What is sentence Pattern 1 (simple) not useful for?

Accepted Answer

A)  Delivering complex information 
B)  Showing the relationship between ideas 
C)  Adding impact to your assertion 
D)  Delivering instructions

Question 12

Which of the following is a routine informational message?

Accepted Answer

A)  The layoff of an employee 
B)  A sales pitch 
C)  A fundraising letter 
D)  Announcement of first quarter sales that are higher than last year's first quarter sales

Question 13

Which of the following does not enhance the readability of a memo?

Accepted Answer

A)  Including headings 
B)  Using white space to separate paragraphs 
C)  Using bulleted and numbered lists 
D)  Indenting the paragraphs of the memo

Question 14

Which of the following is most effective in enhancing the readability of an informational report?

Accepted Answer

A)  Headings and subheadings 
B)  Bolded, italicized, and underlined headings 
C)  Colourful fonts 
D)  Uppercase letters

Question 15

Your TA reminds you to use form and structure to enhance the readability of the marketing plan progress report you are writing for class. How can you enhance the readability of this progress report?

Accepted Answer

The answer of Your TA reminds you to use form...

Question 16

When laying off employees, managers should avoid in-person communications.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following subject lines will entice the student body to read Ling's Business Students' Society e-newsletter?

Accepted Answer

A)  The September Issue 
B)  Ling's Business Students' Society News 
C)  What Have We Been Up To? 
D)  Students' Guide to Success

Question 18

The way you arrange words in a sentence can dramatically affect how your message is received by your audience.

Accepted Answer

A) True 
 B)False

Question 19

You do not need to revise, edit, and proofread business messages sent via instant messaging.

Accepted Answer

A) True 
 B)False

Exam 3: Routine and Informational Messages

Which of the following sentences uses active voice?

Memos and letters do not have to have subject lines.

What should you do when writing routine messages?

Your marketing professor asks you to draw a chart representing Maple Leaf's market share figures in North America. What is the benefit of presenting this information in a chart?

In what ways does the standard format of a memo attend to its audience's needs?

Which of the following is not an example of a routine informational message?

What can you expect of your audience when writing a direct message?

Which of the following is true about a memo?

Which sentence pattern does the following sentence fall into? While the students took notes, the professor continued to lecture.

What is sentence Pattern 1 (simple) not useful for?

Which of the following is a routine informational message?

Which of the following does not enhance the readability of a memo?

Which of the following is most effective in enhancing the readability of an informational report?

Your TA reminds you to use form and structure to enhance the readability of the marketing plan progress report you are writing for class. How can you enhance the readability of this progress report?

When laying off employees, managers should avoid in-person communications.

Which of the following subject lines will entice the student body to read Ling's Business Students' Society e-newsletter?

The way you arrange words in a sentence can dramatically affect how your message is received by your audience.

You do not need to revise, edit, and proofread business messages sent via instant messaging.