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    Brand Management Co creating Meaningful Brands
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    Exam 4: Data, Insights and Measurement
  5. Question
    How Can a Brand Avoid Becoming Commoditized
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How Can a Brand Avoid Becoming Commoditized

Question 18

Question 18

Multiple Choice

How can a brand avoid becoming commoditized?


A) Educate consumers to ask for the brand name of the product
B) Sue competitors for copying their brand
C) Innovate to broaden the brand's meaning
D) All of these

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