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    Brand Management Co creating Meaningful Brands
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    Exam 4: Data, Insights and Measurement
  5. Question
    Sentiment Analysis Is a Tool to Understand What About the Brand
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Sentiment Analysis Is a Tool to Understand What About the Brand

Question 22

Question 22

Multiple Choice

Sentiment analysis is a tool to understand what about the brand?


A) How users talk about the brand
B) How non-users represent the brand and its users
C) The strength of feeling towards the brand
D) All of these

Correct Answer:

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