Multiple Choice
A brand position must meet four tests. What are they?
A) Relevance, consistency, awareness and improvisation
B) Character, deliverability, authenticity and awareness
C) Relevance, differentiation, deliverability and authenticity
D) None of these
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q7: Who should be in a brand team?<br>A)
Q8: What research is necessary for building a
Q9: Building internal support for the brand involves
Q10: To launch a brand one needs to
Q11: The first step of building brand foundations
Q13: Once defined, what role does the brand
Q14: What is the main strength of IBM's
Q15: The user frame of reference is useful
Q16: How does one measure brand assets?<br>A) By
Q17: What considerations go into choosing a segment?<br>A)