Multiple Choice
What is the main strength of IBM's 'Imagination at work' slogan?
A) It is unique.
B) It is different.
C) It is short.
D) It is free from negative connotations.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q9: Building internal support for the brand involves
Q10: To launch a brand one needs to
Q11: The first step of building brand foundations
Q12: A brand position must meet four tests.
Q13: Once defined, what role does the brand
Q15: The user frame of reference is useful
Q16: How does one measure brand assets?<br>A) By
Q17: What considerations go into choosing a segment?<br>A)
Q18: What is a simple test for determining
Q19: How does a brand manager externally communicate