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When Using the Making Health Communication Programs Work Framework, the Intended

Question 13

Multiple Choice

When using the Making Health Communication Programs Work framework, the intended audience is identified through segmenting, which involves:


A) conducting a survey of the population segment affected by the health problem.
B) reviewing data to determine the population segment most affected by the health problem.
C) separating the population into segments based on factors related to the health problem.
D) dividing the population into specific communication channel segments.

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