Question 1

Implementation of a health communication program:

Accepted Answer

A)   is preceded by a pilot test.
B)   begins with a launch or kickoff event.
C)   uses a vertical scale-up approach.
D)   relies on partner distribution of materials and messages. B

Question 2

When using the Strategic Prevention Framework, the aim is to:

Accepted Answer

A)   focus on reducing risk factors and increasing protective factors.
B)   identify barriers to addressing the health problem.
C)   remove conditions supporting the unwanted circumstances.
D)   provide alternatives to anti-social behaviors. A

Question 3

Prioritizing the highest ranked environmental health issues when using the protocol for Assessing Community Excellence in Environmental Health entails all the following except:

Accepted Answer

A)   setting the criteria against which each health issue is assessed.
B)   selecting a prioritization method.
C)   determining the three issues of greatest priority.
D)   identifying the level of community support for each issue. D

Question 4

In preparation for ranking the environmental health issues when using the protocol for Assessing Community Excellence in Environmental Health:

Accepted Answer

A)   a profile is prepared for each issue.
B)   focus groups are held to get community input.
C)   the quantitative indicators are reviewed.
D)   a list is compiled of evidence-based programs addressing the issue.

Question 5

The four stages of the planning framework Making Health Communication Programs Work are intended to be prescriptive and followed precisely to produce an effective program.

Accepted Answer

A) True 
 B)False

Question 6

The first step of Making Health Communication Programs Work differs somewhat from other planning frameworks in that it includes:

Accepted Answer

A)   conducting a needs assessment of communication channels.
B)   assessing the role a communication program might make in addressing the problem.
C)   collecting data on the communication infrastructure of the community.
D)   evaluating the success of previous communication programs in addressing the health problem.

Question 7

The Analyzing Framework is used in the Protocol for Assessing Community Excellence in Environmental Health to:

Accepted Answer

A)   compute evaluation data.
B)   draw conclusions about program effectiveness.
C)   identify factors contributing to the environmental health issues.
D)   assess the feasibility of implementing a program to address an environmental health problem.

Question 8

The Strategic Prevention Framework entails capacity building, which includes all the following except:

Accepted Answer

A)   involving stakeholders with an interest or experience in addressing drug misuse issues.
B)   creating a diverse planning committee.
C)   preparing grants to fund the program.
D)   fostering community awareness through all communication channels.

Question 9

When creating materials and messages for a health communication program, they are assessed for all the following except:

Accepted Answer

A)   accuracy.
B)   clarity.
C)   appeal.
D)   cost.

Question 10

In using the Protocol for Assessing Community Excellence in Environmental Health, the environmental health assessment is conducted by:

Accepted Answer

A)   a subcommittee of the larger planning committee.
B)   an environmental health assessment team.
C)   a local university partner.
D)   an environmental health consultant.

Question 11

The key to a successful health communication program lies in:

Accepted Answer

A)   segmenting the intended audience.
B)   identifying the appropriate communication channel.
C)   developing effective messages and materials.
D)   establishing community partnerships.

Question 12

The number of emergency room visits for chronic respiratory ailments is an example of a quantitative indicator in the Protocol for Assessing Community Excellence in Environmental Health for measuring air pollution.

Accepted Answer

A) True 
 B)False

Question 13

When using the Making Health Communication Programs Work framework, the intended audience is identified through segmenting, which involves:

Accepted Answer

A)   conducting a survey of the population segment affected by the health problem.
B)   reviewing data to determine the population segment most affected by the health problem.
C)   separating the population into segments based on factors related to the health problem.
D)   dividing the population into specific communication channel segments.

Question 14

The first step in using the Strategic Prevention Framework entails:

Accepted Answer

A)   forming a coalition of drug prevention and treatment programs.
B)   identifying the segment of the population misusing drugs.
C)   assessing drug misuse problems and their related behaviors.
D)   conducting a focus group with people recovering from drug misuse.

Question 15

SMART objectives for a program developed following the Making Health Communication Programs Work framework include the expected outcomes and suggest the program's message.

Accepted Answer

A) True 
 B)False

Exam 12: Frameworks for Specific Issues and Methods

Implementation of a health communication program:

When using the Strategic Prevention Framework, the aim is to:

Prioritizing the highest ranked environmental health issues when using the protocol for Assessing Community Excellence in Environmental Health entails all the following except:

In preparation for ranking the environmental health issues when using the protocol for Assessing Community Excellence in Environmental Health:

The four stages of the planning framework Making Health Communication Programs Work are intended to be prescriptive and followed precisely to produce an effective program.

The first step of Making Health Communication Programs Work differs somewhat from other planning frameworks in that it includes:

The Analyzing Framework is used in the Protocol for Assessing Community Excellence in Environmental Health to:

The Strategic Prevention Framework entails capacity building, which includes all the following except:

When creating materials and messages for a health communication program, they are assessed for all the following except:

In using the Protocol for Assessing Community Excellence in Environmental Health, the environmental health assessment is conducted by:

The key to a successful health communication program lies in:

The number of emergency room visits for chronic respiratory ailments is an example of a quantitative indicator in the Protocol for Assessing Community Excellence in Environmental Health for measuring air pollution.

When using the Making Health Communication Programs Work framework, the intended audience is identified through segmenting, which involves:

The first step in using the Strategic Prevention Framework entails:

SMART objectives for a program developed following the Making Health Communication Programs Work framework include the expected outcomes and suggest the program's message.