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In Response to Threats from Such Companies as AOL, Amazon

Question 54

Multiple Choice

In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E'TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as


A) disintermediation.
B) e-commerce.
C) new market synchronization.
D) e-collaboration.
E) reintermediation.

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