Multiple Choice
Dell Computer doesn't prepare a perfect computer for its target market. Instead, it provides product platforms on which each person customizes the features he or she desires in the computer. This is an example of a company embracing the
A) service concept.
B) product concept.
C) selling concept.
D) marketing concept.
E) production concept.
Correct Answer:

Verified
Correct Answer:
Verified
Q63: Holistic marketing incorporates internal marketing, ensuring that
Q64: A specific set of tasks make up
Q65: In _ more customers would like to
Q66: Most marketers satisfy everyone in a market
Q67: School and universities, encyclopedias, nonfiction books, and
Q69: The broad environment consists of six components;
Q70: When Jack purchases his air conditioning unit
Q71: _ reflects the perceived tangible and intangible
Q72: Canada's oil industry falls under which of
Q117: Discuss the concept of disintermediation and provide