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    Marketing Management Study Set 2
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    Exam 1: Defining Marketing for the 21st Century
  5. Question
    The ________ Concept Holds That Consumers Will Favour Those Products
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The ________ Concept Holds That Consumers Will Favour Those Products

Question 25

Question 25

Multiple Choice

The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.


A) marketing
B) production
C) selling
D) product
E) holistic marketing

Correct Answer:

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