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    Marketing Management Study Set 2
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    Exam 1: Defining Marketing for the 21st Century
  5. Question
    Relationship Marketing Has the Aim of Building Mutually Satisfying Long-Term
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Relationship Marketing Has the Aim of Building Mutually Satisfying Long-Term

Question 36

Question 36

True/False

Relationship marketing has the aim of building mutually satisfying long-term relationships with key parties.

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