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  3. Study Set
    Marketing Management Study Set 2
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    Exam 1: Defining Marketing for the 21st Century
  5. Question
    ________ Actively Work to Build a Strong, Favourable, and Unique
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________ Actively Work to Build a Strong, Favourable, and Unique

Question 31

Question 31

Multiple Choice

________ actively work to build a strong, favourable, and unique image in the minds of their target publics.


A) Experiences
B) Shopping goods
C) Properties
D) Durable goods
E) Organizations

Correct Answer:

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