Lee Wong Has Been Put in Charge of Gathering Marketing

Multiple Choice

Lee Wong has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Which of the following core business processes most closely matches with the task that Mr. Wong has been given?

A) customer acquisition process
B) market sensing process
C) fulfillment management process
D) new offering realization process
E) customer relationship management process