In the Past Kodak Was Not Necessarily Known for Embracing

Multiple Choice

In the past Kodak was not necessarily known for embracing technology that did not come from Kodak engineers and designers. However, as Kodak addresses the digital revolution taking over the photographic industry, it wants customers to see it as a leader in digital photography and is moving away from its connection to print-only photography. This would be an example of which of the following value-creation steps?

A) redefining the big idea
B) identifying new customer benefits
C) reshaping the business scope
D) researching its competitors
E) redoing its corporate logo