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    Marketing Management Study Set 2
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    Exam 3: Collecting Information and Forecasting Demand
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    The Heart of the Internal Records System Is the
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The Heart of the Internal Records System Is the

Question 14

Question 14

Multiple Choice

The heart of the internal records system is the


A) service consideration.
B) asset acquisition process.
C) information liquidity ratio.
D) customer database.
E) order-to-payment cycle.

Correct Answer:

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