RBC Wants to Understand What Value Propositions Make Sense to Which

Multiple Choice

RBC wants to understand what value propositions make sense to which customers. When the bank discovered that it sometimes makes sense to tell a customer her or she is not using the right service, even if that services generates less revenue in the short term, it was acting on a

A) return on quality.
B) customer lifetime value.
C) leverageable advantage.
D) competitive advantage.
E) customer profitability analysis.