The Final Step of Customer Value Analysis Is to _______

Multiple Choice

The final step of customer value analysis is to _______

A) monitor customer values over time.
B) identify the major attributes and benefits that customers value.
C) assess the company's and competitors' performances on the different customer values against their rated importance.
D) examine how customers in a specific segment rate the company's performance.
E) assess the quantitative importance of the different attributes and benefits.