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Online Retailers Such as Zazzle and CafePress Allow Users to Upload

Question 76

Multiple Choice

Online retailers such as Zazzle and CafePress allow users to upload images and create their own clothing and posters or buy merchandise created by other users. This would be an example of which of the following?


A) mass customization
B) mass marketing
C) environmental marketing
D) niche marketing
E) individualization

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