Royal Caribbean Uses Its Database to Offer Spur-Of-The-Moment Cruise Packages

Multiple Choice

Royal Caribbean uses its database to offer spur-of-the-moment cruise packages to fill all the berths on its ships. It focuses on retired people and single people because they are more able to make quick commitments. This is an example of opportunities presented by

A) advertising.
B) frequency programs.
C) reactive marketing.
D) mail catalogs.
E) datamining.