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    Exam 6: Analyzing Consumer Markets
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    The ________ Says People Have a General Tendency to Attribute
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The ________ Says People Have a General Tendency to Attribute

Question 153

Question 153

Multiple Choice

The ________ says people have a general tendency to attribute success to themselves and failure to external causes.


A) availability heuristic
B) hedonic bias
C) trait-role theory
D) awareness set
E) generalization theory

Correct Answer:

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