Multiple Choice
Jose and Erika have just divorced. This will obviously not only have an impact on their personal lives but their consumptive lives as well. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
A) life stage
B) user segment
C) benefits
D) age segment
E) occasion segment
Correct Answer:
Verified
Correct Answer:
Verified
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