Multiple Choice
According to the VALS 8-part typology segmentation system, ________ are considered to be elderly, passive people who are concerned about change. They are loyal to their favourite brands.
A) makers
B) experiencers
C) strivers
D) survivors
E) believers
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q23: If a marketer decides to segment a
Q24: If a marketer were to segment a
Q26: Young digerati are affluent and tech-savvy, but
Q27: If a marketing researcher uses such names
Q29: _ is the science of using psychology
Q30: A company can identify its _ by
Q31: Men and women have different attitudinal and
Q32: Marketing to micro-segments has become accessible even
Q33: When a marketer attempts to segment a
Q124: A local service company has decided to