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If a Marketing Researcher Uses Such Names (Categories) as Young

Question 27

Multiple Choice

If a marketing researcher uses such names (categories) as Young Degerati, Mini Van &Vin Rouge, Lunch at Tim's, and Park Bench Seniors, when doing segmentation research, the marketing researcher is using ________ clusters.


A) psychographic
B) behavioral
C) PRIZM
D) demographic
E) VALS

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